Jul 30, 2010
Lauren

Social Media Smashup #3

Information overload? I know how you feel. Throughout the week, I scan industry headlines and explore my RSS feeds to stay on top of news and trends in new media and digital marketing. Every Friday I’ll be sharing stories from around the social web to inform and inspire you.

The Demographics of Bloggers
Sysmos took a look inside blog demographics and shared a report on the age, gender, and location of bloggers.

Women on the Web: How Women are Shaping the Internet
ComScore shared a must-read whitepaper on the power and behaviors of women on the web. According to key findings include, “women ARE the digital mainstream” and “social networking is central to women’s Internet experience.” In addition, women are the “key drivers of online buying” and “drive a disproportionate amount of online spending.”

Amazon and Facebook Unite to Make Shopping More Social
The New York Times examines the collaboration between Amazon and Facebook: “Now, Amazon shoppers who connect their Amazon and Facebook accounts transport their Facebook friends to Amazon — and can get recommendations from those friends on what to buy.”

The 8 Success Criteria For Facebook Page Marketing
The Altimeter Group developed a roadmap for Facebook page best practices. The report lays out 8 criteria for successful Facebook page marketing.

Facebook + Media
Facebook launched a Facebook + Media page offering best practices for journalists and publishers. The new page offers a basic primers on how journalists and media platforms can take advantage of the site.

57 Social Media Policy Examples and Resources
Dave Fleet shared a great resource of social media policies from a variety of brands and organizations.

The Gap 1969 Stream
Gap launched “an immersive digital hub on jeans curated by designers, fashion experts and musicians at Gap 1969.” The website shares images, videos and “denim inspiration” from around the social web.

Behind the Scenes at Etsy
Apartment Therapy shared pictures of the Etsy headquarters.

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