Facebook Timeline
In late September, Facebook announced major changes to the traditional profile. Soon (very soon) the revamped Facebook Timeline will roll out across the network and redefine the concept and scope of social profiles.
So what’s the big deal about Timeline?
Timeline will turn every profile into a visually immersive virtual scrapbook. It will better enable you to continually define, refine and update your life story as represented on Facebook. It will also allow you to highlight the content that matters most to you and celebrate your special moments, memories, and accomplishments by featuring status updates, wall posts, images, videos and more.
Timeline will also allow you to edit your profile all the way back through childhood to the day you were born. So those awkward pictures from middle school can stay where they belong – in the past. And the new Timeline is fun. I’ve been on Facebook for over 7 years now but the new design has me exploring — and thinking about — the social network in a new way.
What’s the big deal for brands?
The new Facebook updates place an emphasis on content, engagement and experiences. In order to stay relevant to Facebook users, and earn real estate on profiles, brands will have to offer content and experiences that resonate with people – or their content will be relegated to Timeline updates that are hidden from view or Ticker updates that fly by in the blink of an eye.
When the new Timeline features roll out to brand pages, it will dramatically change the look and feel of Facebook Pages by putting content front and center. Brands will have to find fresh new ways to engage by sharing and spotlighting great content and by leveraging the power of branded social apps.
Facebook also announced a slew of other changes. We’ll be seeing updates in everything from the news feed and Insights to an increase in the development of branded social apps.
There’s a good chance that the new Timeline will roll out across the network soon, so keep an eye out for those changes.
What do you think of the new Facebook? Are you looking forward to Timeline or dreading more changes?
