Angry Birds Launches “The Hunt for the Golden Pistachio”

Over the Thanksgiving holiday, my seven-year-old cousin could not get enough of playing Angry Birds on my iPhone. Over the past few months, Angry Birds have been popping up everywhere — and on everything — from plush dolls to pajamas.

Now Angry Birds and Wonderful Pistachios have teamed up to take their relationship to a new level with the recent launch of The Hunt for the Golden Pistachio, the first fully branded Angry Birds game.

According to Mashable: “The game, which rolled out Thursday morning on GetCrackin.com, requires a Chrome browser and functions much like the standard Angry Birds games except that the birds are used to crack open pistachios as well as destroy pigs. Though Rovio partnered with 20th Century Fox for Angry Birds Rio in January, a Rovio rep says that in the case of Rio, characters from the movie were integrated into the game. In contrast, Golden Pistachio is the first game conceived from inception with the advertiser in mind. Users will also get the chance to win a total of $300,000 in prizes, which range from free pistachios and Angry Birds plush toys to $25,000 cash. Those prizes will be offered through Dec. 31.”

This is the second collaboration between Angry Birds and Wonderful Pistachios. The first collaboration between the two brands was featured in a September ad for Wonderful Pistachio’s “Get Crackin’” campaign (see video below).