Wonderful Pistachios leverages digital memes and trends to create marketing content

There’s a powerful feedback loop between traditional media and social media. These days, savvy marketers are tapping into social media memes and trends to create marketing content with a built-in audience and an automatic hook. The great thing about leveraging popular social content for mainstream marketing ads? It’s like leveraging the power of an inside joke – and millions of people are in on it.

Wonderful Pistachios is a strong example of a brand that leverages popular digital content to create marketing content for multiple channels. They’ve tapped into everything from Honey Badgers to Angry Birds to add new twists to their Get Crackin campaign.

After spotting a viral trend, the Wonderful team partners with the original content creators to develop Pistachio-themed marketing videos. The videos are then shared on YouTube and on TV. In addition to partnering with digital stars, Wonderful Pistachios has collaborated with traditional staples like Kermit the Frog and the Peanuts gang.

To check out the original Honey Badger video and the Wonderful Pistachios version, check out the videos below.