Why education is a key part of digital marketing

Early cell phone commercials had to explain the features and benefits of cell phones.

These days, everyone and their mom and their three-year-old cousin has a cell phone. We know how the features work. We know what the benefits are. We take our free nights and weekends for granted.

But technology is moving faster than a lot of people can keep up with. Believe it or not, the worlds of social media and mobile technology are still foreign to a lot of people.

There are still a lot of people out there who don’t get social media. And mobile technology like augmented reality or QR codes? Forget about it. A recent study found that most college students have no idea what to do with QR codes. And college students are often early adopters of new tools and technologies.

So what does this mean for digital marketers? It means that education is key.

If we’re going to use technology to distribute messages and share content, we need to educate people and empower them to use these new tools and technologies so they’ll be able to access and interact with our content on their own terms.