Browsing articles in "Advertising"
Dec 2, 2011
Lauren

Angry Birds Launches “The Hunt for the Golden Pistachio”

Over the Thanksgiving holiday, my seven-year-old cousin could not get enough of playing Angry Birds on my iPhone. Over the past few months, Angry Birds have been popping up everywhere — and on everything — from plush dolls to pajamas.

Now Angry Birds and Wonderful Pistachios have teamed up to take their relationship to a new level with the recent launch of The Hunt for the Golden Pistachio, the first fully branded Angry Birds game.

According to Mashable: “The game, which rolled out Thursday morning on GetCrackin.com, requires a Chrome browser and functions much like the standard Angry Birds games except that the birds are used to crack open pistachios as well as destroy pigs. Though Rovio partnered with 20th Century Fox for Angry Birds Rio in January, a Rovio rep says that in the case of Rio, characters from the movie were integrated into the game. In contrast, Golden Pistachio is the first game conceived from inception with the advertiser in mind. Users will also get the chance to win a total of $300,000 in prizes, which range from free pistachios and Angry Birds plush toys to $25,000 cash. Those prizes will be offered through Dec. 31.”

This is the second collaboration between Angry Birds and Wonderful Pistachios. The first collaboration between the two brands was featured in a September ad for Wonderful Pistachio’s “Get Crackin’” campaign (see video below).

Dec 1, 2011
Lauren

Wonderful Pistachios leverages digital memes and trends to create marketing content

There’s a powerful feedback loop between traditional media and social media. These days, savvy marketers are tapping into social media memes and trends to create marketing content with a built-in audience and an automatic hook. The great thing about leveraging popular social content for mainstream marketing ads? It’s like leveraging the power of an inside joke – and millions of people are in on it.

Wonderful Pistachios is a strong example of a brand that leverages popular digital content to create marketing content for multiple channels. They’ve tapped into everything from Honey Badgers to Angry Birds to add new twists to their Get Crackin campaign.

After spotting a viral trend, the Wonderful team partners with the original content creators to develop Pistachio-themed marketing videos. The videos are then shared on YouTube and on TV. In addition to partnering with digital stars, Wonderful Pistachios has collaborated with traditional staples like Kermit the Frog and the Peanuts gang.

To check out the original Honey Badger video and the Wonderful Pistachios version, check out the videos below.

May 9, 2011
Lauren

Storytelling for brands [Infographic]

Storytelling is a fundamental part of the human experience. Throughout the course of human history, we’ve used stories to inform, inspire, educate, entertain, and connect with one another. The messages change. The mediums change. But that human need to communicate is elemental and timeless.

Bold brands (and individuals) are tapping into the power of storytelling to engage audiences and drive revenue. This infographic created by Fathom Business Events provides an overview of storytelling for business:

Storytelling for Business [Infographic]

Mar 21, 2011
Lauren

Adidas “is all in” with 3D video mapping projection

Adidas recently unveiled its latest global brand campaign with a new two minute video and a 3D video mapping display in France.

Video Mapping is a projection technique that can turn almost any surface into a dynamic video display. Special software is used to warp and mask the projected image to make it fit onto irregularly shaped screens. The end result is an engaging and dynamic projection that transcends ordinary video projection. The 3D projections are a larger than life way to share visual messages that engage audiences on a visceral level.

In the past few years, a variety of brands and organizations have used video mapping to transform everything from bedrooms to buildings. The recent display from Adidas is more proof that, as marketers, the world is our canvas.

Visit the Adidas YouTube channel to see more videos from the new brand campaign.

Mar 10, 2011
Lauren

QR Codes 101

What is a QR code? QR stands for quick response and QR codes are two-dimensional barcodes that were designed to be scanned and read quickly. QR codes were created in Japan in 1994 and they’ve been gaining popularity with marketers and consumers.

So what are the benefits of using QR codes? QR codes can store and digitally share much more data than standard barcodes, including websites, text, contact information and location coordinates. They make it easy for people to access information from their mobile phones – fast. Another key benefit of QR codes is that you don’t need special hardware to read them. All you need is a smartphone with a camera and a barcode reader. Once you’re QR code-equipped, all you need to do is point your phone’s camera at the code to access its contents.

How can you use a QR code? Here are five ideas to get you started:

  1. Use QR codes on (or instead of) your business cards to share your contact information.
  2. Organizing an event? Add QR codes to name badges to make it easier for attendees to swap contact information.
  3. Include QR codes on in-store signage to drive visitors to your website or Facebook page.
  4. Integrate QR codes into product hangtags and provide links to product information, assembly instructions or multimedia content.
  5. Feeling adventurous? Launch a QR code scavenger hunt. Strategically place QR codes in your venue or city. Each code can provide a clue that will lead to the next location.

Once you’re QR code ready, scan the code below for my contact info.

If you’re new to QR codes, here’s a list of 10 iPhone QR Code Reader Applications to get you ready for the QR marketing madness, courtesy of Wayne Sutton.

Dec 13, 2010
Lauren

Google curates 120 examples of creativity in the Internet

The Creative Lab at Google has curated 120 innovative uses of digital media. The latest list of Google-approved “cool things” includes examples of augmented reality, crowd sourcing, mobile apps, online animation, user-generated content and more.

So what does the digital content (r)evolution mean for you? Content creators face the challenge of finding new ways to interrupt (or interact) with audiences. To stay relevant, digital marketers and savvy entertainers need to stay informed about emerging technologies and be aware of interesting applications of the ever-evolving digital tools and platforms.

So take a moment. Look around. Ask yourself:

  1. What’s now?
  2. What’s new?
  3. What’s next?

The now thing is already collecting dust in trade publications. The new thing is arriving in your email inbox or trending on Twitter. The next thing is waiting for you to bring it to life.

Check out these 120 cool things for a double dose of inspiration.

This presentation was curated by the Creative Lab at Google and is updated on an ongoing basis. Google shared 87 Cool Things in fall 2009. Since then, they have continued to add new “cool things” the compilation. For the latest version, visit bit.ly/creativeinternet.

Nov 13, 2010
Lauren

The World Is Our Canvas

Once upon a time entertainment and advertising were limited to TV screens and magazines. Today the world is a canvas. Every surface can be used as a medium to share information and spread ideas. With today’s tools and technologies, we can create new experiences and augment everyday objects.

I’m always on the lookout for innovative entertainment, advertising and art and I wanted to share these with you.
Continue reading »

Aug 16, 2010
Lauren

Social Media Is The New Mainstream

As social media continues to experience massive growth around the world, more and more brands are reaching out to bloggers and social media sites and creating marketing campaigns for the social media landscape. But how do traditional marketing firms play well with others in a digital world? Instead of taking the time to build relationships and understanding the culture of each social media network, many marketers are simply exporting traditional marketing thinking and tactics into the social media landscape.

So how do marketing agencies help their clients navigate the new world of “now” media? To address this challenge, Ogilvy commisioned a study to discover “insights on how brands should navigate and embrace social media, how consumers embrace it and how [consumers] relate to brands.” The results of the study are presented in the slideshow below. I’ve also extracted and shared key insights in case you don’t have the time to peruse the entire slide show.

The OgilvyOne Connected Report (English)


View more presentations from Ogilvy & Mather Worldwide.

The OgilvyOne Connected Report shared the following key insights and observations:

  • The era of consuming is over.  The era of sharing had begun in earnest.  Social media is the new mainstream.
  • Social media users instinctively incorporates brands and friends into their sharing communities.
  • 26% of all social media users regularly start conversations.  They are content creators and they also publish their views and opinions.
  • 29% of social media users are Commenters – people who may not initiate, but they do like to reach and comment on other people’s content.
  • The remaining group of social media users are “Gawkers” who prefer to browse and observe.
  • Social media users are no longer discriminating between ‘brands’ and ‘friends’.  They are simply identifying a third group they can engage with – “frands.”
  • Social media is creating powerful new opportunities for brands to create uniquely close relationships with buyers.